Editorial

The shape of a story

A story opens on the fact: the name, the number, and the date. The way it works comes next, with the company, the filing, or the account attached to the figure. The close is what happens next, not a warning dressed up as an ending.

A conference tease is the news when that is all that has been said. The announcement, when it arrives, is the follow-up. The desk does not write the second story before the first one has happened.

Sources

Every figure has a name on it. That name is the company, the status page, the filing, or the account that said it. A number that is not in the source does not go in the piece to make the story longer. A quote is used only when the desk has the words from the person or the page that said them.

Posts

If the news is a post, the post is embedded. The reader can see the words and the account, not a paraphrase standing in for them. The story around the post still has to say what changed, and when.

The tape

Prices, funding, and the top of the board are a market brief. They update from a public feed. They are not a column, and they are not a signal. Education only.

Independence

A placement is labeled and kept out of the news hole. The dashboard referral is a membership gate, not a reason to file a kinder story about WEEX or anyone else. The desk does not take a story down because the subject disliked it.

When a fact is wrong

It is corrected on the story. The rule for sending one, and for how the note appears, is on Corrections.